If you have a photo of a person or a relevant image or infographic that ties in with your media release, we strongly recommend that you include this with your announcement.

It’s free to add, simple, and improves your chances of standing out. In fact, research by marketing firm GetVero says that email campaigns with images had a 42%* higher click-through rate than campaigns without images.

Also, research from global media monitors Cision shows that including multimedia can increase press release views by as much as three times.**

So, definitely yes: use images, as long as they are relevant. By the way, an image of people, not product, is more effective.

Having said that, it’s also likely that if you don’t include an image but your story is still interesting, journalists are going to ask you for one anyway.

Kinds of images

Influencing can take JPG & PNG files, but we usually don’t recommend using pdf’s as they can be difficult for journalists to interact with.

To add an image within the body of your media release, you can simply drag and drop your image file, click on the ‘insert image’ button or copy and paste images from the web.

After selecting your image, make sure you resize it by dragging the corners of the image. You can also choose the position of your image: left, right or centre.

And that’s it! You’re ready to go 👌

Don’t forget to do a ‘test send’ so you can see how the image appears when the email sent.

Do you have any questions about creating news releases on Influencing? Please get in touch with our support team at support@influencing.com or simply click on the blue live chat button on the right.

Alternatively, you can check this help doc on how to create media releases.

*https://www.getvero.com/resources/increase-email-click-through-rates/

**https://www.prnewswire.com/products/multimedia-distribution-options.html