PR Best Practice
Target emails - How big should I go?
When you have what you believe is a ‘good’ story, the temptation is to share it everywhere, immediately. But remember: you’re not after an audience of ‘a lot of journalists.’ You don't want ‘journalists’. You want their audience. And you get MUCH ...
The value of 'personalised' media releases
"Help! I know I need to personalise my release, but the client won’t make changes" We’ve all been there. You need to add one line in the release, and it will be *perfect* for your intended audience. However, the client is away, and the version ...
Should I add Images to my press release?
Why images are important If you have a photo of a person or a relevant image or infographic that ties in with your media release, we strongly recommend that you include this with your announcement. It’s free to add, simple, and improves your chances ...
How to authenticate your email domain and get better email deliverability
When you send emails, email providers need to identify whether your message is legitimate or a forged email. To avoid being identified as 'spam', we recommend all users to edit their DNS records in their domains for better email deliverability. To ...